A screen capture of Cohen's story on the PBS Idea Lab homepage

NEW YORK — Joe Verdirame has a background at J.P. Morgan and funding startups.

Now he hopes to reshape funding for independent video journalism.

Verdirame, 39, is the founder of Vourno, a new publishing platform to help crowdfund video journalism.

The site launched on May 20 and is largely a blank slate. So far there has been one project that was completely funded in 24 hours. Verdirame hopes that, once the site builds some momentum, the concept of building multiple revenue streams for journalists (donations, advertising, licensing, etc.) will be enticing to freelancers.

Read the rest of the story here on PBS MediaShift’s sister site, Idea Lab.