"Measuring Non-Profit Newsroom Impact Easier Said Than Done" on the homepage of PBS MediaShift, 8.1.13

Non-profit newsrooms, and the organizations that fund them, stand to gain a great deal by knowing the impact of their reporting on local communities.

But impact is not easy to compute, according to a recent report from the Investigative Reporting Workshop (IRW) at American University’s School of Communication in Washington, D.C.

“There is a discussion that has been going on now for a few years … There’s still not a complete consensus,” said Chuck Lewis, co-author on the study. He is the founding executive editor of the non-profit IRW, the largest university-based reporting center in the country.

Read the rest of the story here. 

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