When a blogger or journalist furthers their personal brand within a newsroom, who benefits? The New York Times’ Nate Silver is moving his FiveThirtyEight empire to ESPN, the Washington Post is launching a tech policy blog, and the Times quietly killed its Media Decoder blog (which had no guiding personality). Which blogs work for which newsroom? How important is the blog chief’s notoriety to the blog’s success? The Daily Dish’s Andrew Sullivan, social media guru Sree Sreenivasan of the Metropolitan Museum of Art and Tim Lee of the Washington Post will join us for a discussion of big-name blogging’s place in media organizations. MediaShift’s Mark Glaserhosts, along Andrew Lih from American University and former paidContent editor Staci Kramer.

You can watch the podcast LIVE every Friday at 10:30 am PT /
1:30 pm ET.

Advertisements